Social media for Southern Oregon Friends of Hospice
Southern Oregon Friends of Hopsice, a nonprofit organization offering residential
hospice care in Southern Oregon, needed a social media marketing stategy and website
redux. The organization also has a resale store called The HUB that raises
funds for their efforts.
One key part of the new stategy was reaching a younger,
student aged demograpic in Ashland, a college town with a love for vintage shopping.
To accomplish this goal, I worked with local students who modeled selected vintage
clothing during a photoshoot in the resale store. This content was used to announce a
10% student discount that ultimately increased the student-shopper conversion rate.
This content was also used to tie The HUB's social to their eCommerce sales. Most of the clothing
modeled was available for sale on the store's eBay store. In order to get quality
photographs of the eBay clothing, I set up a photo studio with a small budget in the
store's warehouse.
SOFH was also looking to clean up their website while maintaining all neccesary information.
I did so and increased overall navigatability and UX with less-experienced users in-mind.
Some instagram content including local student models and selected vintage clothing donated to The HUB for resale.
Here are some of the photos taken during the in-store photo shoot.
These photos were taken in the warehouse photo studio set up to shoot clothing being listed on eBay. eBay sales increased after using this new, cleaner method of photographing clothing.
Here is the homepage of the SOFH website I was tasked with cleaning up and
redesigning within the exisitng WordPress theme.
I didn't know as much as I do know about web design, but I do feel I accomplished the goal of cleaning up
and making the site more usable for less experienced and older users.
Click here to visit the SOFH website
BEFORE
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AFTER
I added a sliding container with images that link to various parts of the site and below placed a paragraph briefly describing SOFH and its branches. Below are logos linking to each main subsection of the SOFH.
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BEFORE
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AFTER
Below what is pictured above is this documentary made about the work SOFH does; we decided to use that video alone instead of the two that had been placed above the footer. Below that is the footer I rebalanced with navigation and social links, a Facebook feed, and a contact section with icons.
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